Friday Fun

Taking a break last weekend with good friends was much needed and has contributed to the Friday Fun post this week. (a bit late I must admit ... due to another internet melt-down).

I very rarely comment on label designs ... due to the fact that they are more than often just functional and not extremely creative. BUT then I stumbled (I did not have one sip of wine ... yet) onto the Fairview La Capra Shiraz! You can just imagine my friends confused looks when I begged to take this empty (sad to say I found it empty!) bottle home.

So many times designers are afraid to play with different typfaces... and yet this design boasts more than four! A beautiful mixture of modern yet vintage with a festival kind of feel.The front label has a 'tower' of what looks like pen illustrations of a goat, wine barrels, world map, guitar or violin, a man, a fork, cheese and a band. It is the minimal use of colour and effective spot varnish that appeals to me, apart from the jacket (man in the tower) and a strip at the bottom all other elements are black.

Excited to learn more about this design & product I did some investigation and to my delight found the La Capra Website!  On the site each item in the 'tower' has a story to tell. Not only great design... but content too! 'Deep,scarlet tones speak of excitement and mischief. While the rich aromas of clove and spices lead the palate to bold bramble fruit flavours'

So I'll be off to the shops this weekend on a quest to find my own (full) bottle of La Capra... a wine that will 'transport you to a magical place where the wine flows freely, laughter fills the air and you dance until the sunrise.'

Have a lovely weekend.